TX Creative | P2 | Fall 2022

AD & CW: Emely Romo

Tajin is immensely popular in the Latin American market and offers a wide array of products from seasonings, hot sauces, chamoy sauces, and partnerships with other snack brands. While Latin@s are already deeply loyal to the brand, Americans might be a little fearful of trying a traditionally non-spicy food turned spicy (ex. Candy w/ chili powder and chamoy). To make Tajin more digestible, in this series of prints we are shifting the focus from it causing a fiery explosion to just the hint of bold you need to spice things up.